Established back in 1997, Emaar, a world-acclaimed real estate developer and name behind master-planned communities in Dubai, is known to shape up brand new lifestyles. With its proven competencies in property market, it has transformed Dubai real estate sector. Later on, Emaar decided to extend its real estate expertise by introducing iconic developments and residential communities internationally. That is why, now it has a significant presence in numerous key global markets such as Pakistan. Emaar stepped in Pakistan realty market in 2007 and chose Karachi, metropolitan city of the country, to introduce its signature lifestyle and master-planned communities. Emaar Pakistan launched Crescent Bay, the first high-rise development set facing seafront, alongwith three crescent shaped man-made bays. In Islamabad, Emaar Pakistan designed another outstanding lifestyle community and named it Canyon Views, offering an array of superb villas, town homes and apartments there amongst the finest architecture, peaceful ambiance, facilities, majestic views and green open spaces in the capital. There are serious concerns regarding the accommodation needs of ever-rising population of Pakistan, in all the leading cities. Most of the real estate professionals and agents registered at HomesPakistan state that instead of approving housing societies consisting of 5 or 10 marla plots, government must shift accommodation focus towards multi-storey buildings, so that apartment living trend can be promoted throughout the country. This trend is already in vogue in Karachi but Emaar has introduced a new concept of apartment living by launching signature luxury apartments there. It is believed to be the Pakistan's most desirable lifestyle soon.